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Entrée de l’archive:
9783668363250 - Valeria Oak: An empirical study of the factors that motivate consumers to buy retro branding products - Livre

:

An empirical study of the factors that motivate consumers to buy retro branding products

Livraison à partir de : AllemagneLivre en allemandNouveau livreeBook, livre électronique, livre numériqueproduit pour le téléchargement numérique
ISBN:

9783668363250 (?) ou 3668363250

, en allemand, GRIN Verlag, Nouveau, ebook, Téléchargement numérique
Masters Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 62/100, University of Nottingham (Business School), course: Marketing, language: English, abstract: The focus of this dissertation is on the empirical study of the factors that motivate consumers to buy retro branding products. Retro branding is the re-launch or revival of any brand product or service in such a way that the image of such product or service becomes a very attractive option and customer perceived it as a valuable and priority product based on the past linkage and historical background. In simple terms in can be said that creating new brand for old-fashioned offerings. For the research purpose, this dissertation explores factors that have an impact on the motivation of consumers due to retro-branding. Furthermore, this research assesses the factors of consumer behavior towards retro-branding. Moreover, this research examines the factors relative influencing capabilities over consumer choice. In the last, this dissertation explores the limitation of retro-branding. In order to examine the research topic i.E. empirical study of the factors that motivate consumers to buy retro branding products, this study covers primary qualitative method. In the primary qualitative research method, this research contains semi structured interviews which were conducted with 15 people to understand the factors for customers intention to buy retro brands. Furthermore, random sampling has been used in order to select respondents for this research dissertation. To conclude, it has identified that females are aware of the retro brands; and therefore, they had better understanding with respect to retro brands. Moreover, retro brand does not take over the modern brand instead of such large proportion of benefits and advantages. Moreover, retro brands are everlasting and have consumer demand always. Almost all of the respondents used the retro brand within three months. Over here, it is important to examine that nostalgia marketing is an effective way to encourage young generation to buy retro brands. Additionally to the nostalgia, authenticity is one of the most important motivational factor to buy retro products. Authenticity can be defined as long lasting product or the product that provide guarantee to consumer that it will last for certain time period; and they will not have to replace it with the new one. Finally, this study concludes that there are multiple factors that motivate consumer to purchase retro brands such as emotional, psychological, marketing, advertising, and so on.
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Catégorie: Bücher
Mots-clés: Wirtschaft > Marketing,Verkauf
Données de 02-01-2017 05:27h
ISBN (notations alternatives): 3-668-36325-0, 978-3-668-36325-0
Entrée de l’archive:
9783668363250 - Oak, Valeria: An empirical study of the factors that motivate consumer?s to buy retro branding products (eBook, PDF) - Livre

:

An empirical study of the factors that motivate consumer?s to buy retro branding products (eBook, PDF)

Livraison à partir de : AllemagneLivre en allemandNouveau livreeBook, livre électronique, livre numérique
ISBN:

9783668363250 (?) ou 3668363250

, en allemand, GRIN Publishing, Nouveau, ebook
Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 62/100, University of Nottingham (Business School), course: Marketing, language: English, abstract: The focus of this dissertation is on the empirical study of the factors that motivate consumers to buy retro branding products. Retro branding is the re-launch or revival of any brand product or service in such a way that the image of such product or Master´s Thesis from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 62/100, University of Nottingham (Business School), course: Marketing, language: English, abstract: The focus of this dissertation is on the empirical study of the factors that motivate consumers to buy retro branding products. Retro branding is the re-launch or revival of any brand product or service in such a way that the image of such product or service becomes a very attractive option and customer perceived it as a valuable and priority product based on the past linkage and historical background. In simple terms in can be said that ?creating new brand for old-fashioned offerings?. For the research purpose, this dissertation explores factors that have an impact on the motivation of consumers due to retro-branding. Furthermore, this research assesses the factors of consumer behavior towards retro-branding. Moreover, this research examines the factors? relative influencing capabilities over consumer choice. In the last, this dissertation explores the limitation of retro-branding. In order to examine the research topic i.E. empirical study of the factors that motivate consumer?s to buy retro branding products, this study covers primary qualitative method. In the primary qualitative research method, this research contains semi structured interviews which were conducted with 15 people to understand the factors for customer?s intention to buy retro brands. Furthermore, random sampling has been used in order to select respondents for this research dissertation. To conclude, it has identified that females are aware of the retro brands; and therefore, they had better understanding with respect to retro brands. Moreover, retro brand does not take over the modern brand instead of such large proportion of benefits and advantages. Moreover, retro brands are everlasting and have consumer demand always. Almost all of the respondents used the retro brand within three months. Over here, it is important to examine that nostalgia marketing is an effective way to encourage young generation to buy retro brands. Additionally to the nostalgia, authenticity is one of the most important motivational factor to buy retro products. Authenticity can be defined as long lasting product or the product that provide guarantee to consumer that it will last for certain time period; and they will not have to replace it with the new one. Finally, this study concludes that there are multiple factors that motivate consumer to purchase retro brands such as emotional, psychological, marketing, advertising, and so on. Lieferzeit 1-2 Werktage
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Catégorie: E-Book
Données de 02-01-2017 05:27h
ISBN (notations alternatives): 3-668-36325-0, 978-3-668-36325-0

9783668363250

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